Social media is abuzz about a national holiday that can be celebrated at any neighborhood watering hole: Today is National Beer Day.
First conceived in 2009 by a man named Justin Smith, the boozy holiday predates the social media craze but is finding it’s perfect for sites like Twitter and Instagram. Brands can boast about the holiday, consumers can mark the day and check into their local bars, and this year, most Americans can also celebrate the fact that the weekend is just another day away.
As AB InBev notes, National Beer Day is closely linked to the end of Prohibition, a 13-year period of time that ran through the 1920s and early 1930s in which it was illegal to consume, produce, or distribute alcoholic beverages. Specifically, the holiday is closely tied to the Cullen–Harrison Act, which was signed into law by President Franklin D. Roosevelt in 1933 to mark the end of the alcohol ban.
Since then, beer has boomed into a $106 billion business. And late last year, it was reported that America finally had more breweries than ever before, eclipsing a historic high that was set back in 1873.